Biggest E-commerce Event Of The Year
On October 28, 2014




About Event

4th Asia E-Commerce Conference 2014 involves e-commerce industry leaders to share and exchange new ideas and findings about e-commerce thus provide higher degree of exposure for participants.It is specially designed for Internet CEOs, executives and investors gain deep insights into the latest proven concepts, network with senior executives and establish new business relationships.


Day 1
  • Focus Asia: Market Insights, Trends, Facts, Figures and Statistics of eCommerce

    Cross-Border eCommerce in Asian Markets: Maximizing your eCommerce Market entry strategies in Asia – China, Japan and SEA

Day 1
  • Ask?

    How challenging is the current eCommerce and mCommerce in the context of Asia?
    How extensive is the breadth and depth of your business strategies to approach optimal ROI?


    To engage audiences and boost your visibility as potential business partners
    To define the basics and critical success factors for brands/enterprises tapping on an eCommerce initiative

Day 1
  • 2015 Imagine Global: The intimacy and future of eCommerce

    Focus Malaysia, Indonesia and other Asia regions: 2015 Economic Outlook

Promotional Video

Executive Presence

Executive Presence Executive Presence Executive Presence Executive Presence Executive Presence

Speakers of the Event

We’ve got expert’s speech from around the world

Dr. Arne Jeroschewski, Vice President Corporate Development of DHL eCommerce, Asia Pacific joined the company in April 2014. A seasoned entrepreneur in the internet/ e-commerce sector, Dr. Jeroschewski is responsible within DHL for all new e-commerce services and domestic delivery solutions to be developed in Asia Pacific over the next few years, and is tasked with spearheading growth and building business through the development of new solutions.
Dr. Arne Jeroschewski

Vice President, Corporate Development, DHL eCommerce Asia Pacific

Qusai founded IVIS Group in the UK in 1994 and grew the business organically to become a leading Multi-Channel Consulting and Technology Solutions provider with offices in London, Beijing, Kuala Lumpur and Singapore.

He created various innovative and successful business models enabling retailers to rapidly expand into new markets with rich customer experience offerings. In 2000 he initiated an R&D programme culminating with the creation of "Sonetto", a patented and innovative solution enabling business users to automatically enrich, internationalise and personalise the customers’ journey to profitably drive greater sales. Sonetto is running at the heart of some of the most challenging retail ventures in the world.
Qusai Sarraf

CEO of IVIS Group and Visiting Professor for the International MBA programme at Peking University

Ms. Wee Huay Neo joined MDeC in 1998, and currently heads the Digital Malaysia SME Community and Initiative where she is responsible to drive the eCommerce uptake by SMEs to enhance their productivity. She was previously responsible for the development of MSC Malaysia Knowledge Infrastructure Ecosystem. Prior to that, she spearheaded the multi-disciplinary MSC Malaysia National Roll-out to the States nation-wide and the development of Cyberjaya as the nation’s ICT hub.

Before joining MDeC, she was attached to the Federal Department of Town and Country Planning from 1980 to 1997.
Wee Huay Neo

Director of SME Community and Initiative Cluster, Digital Malaysia

Benjamin is the Chief Operating Officer of Lazada Indonesia, part of the Lazada Group. At Indonesia's largest ecommerce retailer, he oversees all aspects of operations, including warehouse, logistics, supply chain, customer service, content, and marketplace operations. He joined the company shortly after its launch in June 2012.
Benjamin holds a bachelor of science from Carnegie Mellon University and an MBA from London Business School.
Benjamin Koellmann

COO, Lazada Indonesia

Sales, Brand Marketing & Business Development leader with experience across e-commerce payments and consumer product categories in Asia. Experienced in building competitive advantages for products and driving profitability for brands in new markets and a multicultural environment. Dynamic and energetic leader with experience in best practices, diverse cultures and driving team work.
Audrey Ottevanger

Country Manager (Malaysia, Thailand & Philippines) and Head of Large Merchant Sales, SEA at PayPal

As the Director of Marketing, Luca Barberis currently heads the marketing team of ZALORA Malaysia, Asia’s Leading Online Fashion Destination. His roles include managing the company’s marketing activities, ranging from paid advertising to public relations and corporate partnerships. Luca is also responsible for ZALORA’s many successful marketing efforts, working together with Malaysia’s top designers; Jovian Mandagie, Syomir Izwa, and Rizalman, to bring forth exclusive collection launches.
Luca Barberis

Director of Marketing, ZALORA

Marcelo Wesseler is CEO of SP eCommerce, a subsidiary of the Singapore Post Group. SP eCommerce enables global brands to enter Asia Pacific via an end-to-end eCommerce offering that includes a best-in-class technology platform, digital marketing services and customer care support combined with an extensive fulfillment and logistics network of 15 distribution centers in the region. SP eCommerce serves more than 600 clients
Marcelo Wesseler

CEO at SP eCommerce

Founder of online shopping with credit card installments (Verified and awarded by MURI)

The first e-commerce retailer in Indonesia using 3D Secure Code (October 2011)

Possess strong network with 15 banks (5 international & 10 local banks)
8 available online Payment Systems.
Agus Tjandra

Founder of Method in Online Installment by Credit Card & CEO Lojai.com

Mr.Pawoot Pongvitayapanu (Pom), an online entrepreneur, E-Commerce and Online media business leader.

Prior to holding Managing Director and Founder at TARAD.com Co., Ltd. which includes ThaiSecondhand.com and TARAD.com the Biggest E-Commerce Service in Thailand. TARAD.com join with Rakuten Group No.1 E-Commerce Site in Japan by Year 2009 and become part of Global E-Commerce network of Rakuten Group.
Pawoot (Pom) Pongvitayapanu

Managing Director & Founder TARAD.com - President at Thai E-Commerce Association

Deepti is a business development and strategy professional with experience across India, Europe and Asia. She currently leads the acquisition of large clients for Google's advertising and branding solutions in Malaysia, Singapore and the Philippines. Her expertise lies in working closely with clients to align their marketing efforts with their business goals.
Deepti Chadda

New Business Sales Manager at Google

Rick Lanman is Regional Sales Manager for ASEAN where he is responsible for driving Sales & Marketing in the region. He joined Akamai in 2012 as Area Sales Manager, in charge of delivering new business in Australia and New Zealand.

Rick has more than 20 years of experience in the IT Industry, having worked with some of the industry’s most recognizable vendors, resellers and distributors. He specializes in software sales, channel management & program development, enterprise sales and data center technologies.
Rick Lanman

Regional Sales Manager, ASEAN Akamai Technologies, Inc.


E-Commerce Conference 2014 Event SCHEDULE

Ecommerce & mCommerce
8.45 - 9.15 AM Registration
9.15 - 9.30 AM Opening speech and mementoes presentation
9.30 - 10.15 AM Focus Malaysia: 2015 Imagine Global: The intimacy and future of eCommerce in Malaysia
Presented by: Wee Huay Neo, Director of Digital Malaysia SME Cluster and Initiative, MDeC

How good is Malaysia doing in eCommerce development?
eCommerce is, doubtless, a gateway to global expansion. A well-planning framework is vital to execute the adoption of e-commerce easy and successful, especially for small and medium enterprise. Has Malaysia gained the expected benefits derived from eCommerce, in comparison to other developing countries as Singapore and China? What kind of barriers is the most slowing down the e-commerce development, be it human knowledge, restrictive regulation, consumer culture, infrastructures or others?
10.15 - 10.30 AM Coffee Break and business networking
10.30 - 11.00 AM Official Multi-Channel Partner

5 Practical Steps to Omnichannel
Sharing 20 years’ experience of transforming into customer-centric retailing

Presented by: Qusai Sarraf, CEO of IVIS Group and Visiting Professor for the International MBA programme at Peking University

Product management, pricing strategy
11.00 - 11.45 AM From Retailer to E-tailer: What's customer experience?
Presented by: Luca Barberis, Director of Marketing, ZALORA

Only one chance to survive - Consumers would not return for more given a bad e-tailing experience. Not as the brick-and-mortar store, they are far more discerning with the service. Perhaps when there is no sight, smell and touch or during this challenging economic.
In nowadays e-tailing league table, most e-tailers have yet failed to nail it because they are less aware of consumer mindset and how to build the approach. Which purpose is it for, branding, engagement or end-to-end transaction? But a simple swipe and tap can make dollar impact on your market share and sales growth. Through this session, we share our thoughts on the road path to invest right in customer satisfaction score.
11.45 - 12.30 PM Cross-Border eCommerce in Asian Markets: Maximizing your eCommerce Market entry strategies in Asia –China, Japan and SEA
Presented by: Marcelo Wesseler, CEO at SP eCommerce

Discuss the following:
• China, Japan and Southeast Asia Market Trends in eCommerce
• Trends all brands, service providers and enablers need to watch out for
• The Basics & Key Success Factors for brands/companies embarking on an Asian eCommerce strategy

Case study of how some of our clients in this market
• Solve disparate payment issues
• Optimize conversion
• Provide reliable and fast delivery in fragmented Asia
12.30 - 1.30 PM Lunch
1.30 - 2.15 PM Focus Indonesia: The future of Indonesia’s eCommerce (Trends, challenges and new opportunities)
Brought to you by: Indonesia eCommerce Alliance, Lazada Indonesia and Lojai.com
Speaker 1. Benjamin Koellmann, COO, Lazada Indonesia
Speaker 2. Agus Tjandra, Founder of Method in Online Installment by Credit Card & CEO Lojai.com

2.15 - 2.45 PM Presented by Rick Lanman, Regional Sales Manager, ASEAN Akamai Technologies, Inc.

Supply chain management, warehousing
2.45 - 3.15 PM The eCommerce Experience beyond placing an order – How to convince customers to come back?
Presented by: Dr. Arne Jeroschewski, Vice President, Corporate Development, DHL eCommerce Asia Pacific

In our growing eCommerce industry, customers start to become demanding towards the end-to-end eCommerce experience. eTailers will only be successful if they succeed at managing the experience up until the doorstep:
- Customer interaction strategies beyond the order – how much customers want to know
- Excellence in fulfillment - cut-off management, best-practice packaging, mix of inventory models
- Choice in delivery – what service level is required and who should pay for it
- Doorstep performance – how to master the only physical customer contact point
- Cross-border supply chains – a cost-saving opportunity for whom
3.15 - 3.30 PM Coffee Break and business networking
3.30 - 4.15 PM The Global CBT opportunity for online merchants
Presented by: Audrey Ottevanger, PayPal, Country Manager (Malaysia & Thailand)

In order to level the playing field, Malaysia needs to achieve more development in payment security. A hindrance - Consumers, who have technology to connect to the internet, still avoid e-commerce due to poor and reliable payment infrastructure. The trend is significantly indicated in rural area with poor telecommunication accessibility or developing countries where lack of policy regulates the online payment model.
Ecommerce & mCommerce
4.15 - 5.00 PM Critical Success Factors for E-commerce in Thailand: What is the secret and the future of ecommerce in Thailand?
Brought to you by Thailand eCommerce Association, Rakuten Tarad

5.00 - 5.30 PM Winning Moments that Matter - Insights on the Asian Online Consumer
Presented by: Deepti Chadda,New Business Sales Manager at Google

People are spending double the ti me online than they did a couple years ago, thanks to tablets and smart phones. We are constantly connected, and access information at moments that matter in our daily lives. Increasingly, we spend time researching products, discussing products with our social circles, and purchasing products online. Which of these moments matter to your business? How can you capture these moments by being there, being relevant and being optimized? This session focuses on understanding the online consumer's path to purchase, and winning moments that matter to your business.

Less than 30 sec to get connected to the KEYNOTE SPEAKERS.

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We could talk for hours about how good we are and efficient but your opinion will always be the truest and most important. We are the International Conference Organizer with 99.9% of satisfied customers.

  • Christy Ng, ChristyNg - The Third Asian E-Commerce forum organized by RebleX Business Group was indeed a great platform for industry practitioners share our know how and business challenges.
  • CK Wong, Rakuten Malaysia - The 3rd Asia E-Commerce Conference is getting even better with solid sharing by quality speakers. The best thing about the conference is no doubt networking sessions with various representatives from the industry, get to make new friends as well as catching up with some old faces. It is definitely a good platform to explore new business opportunities!
  • Nicky Lum, Quantium Solutions International - The Event is an eye and ear opener to be kept updated on current and future trends.
  • Zia Ashanushi,VP Pos Malaysia - Major speakers are the main attraction and quality presentations.
  • Ohad Hecht, Managing Director at emarsys Ltd - As gold sponsor of the Asia E-Commerce Conference 2012, we were greatly impressed by the event organizers Reblex group who did a phenomenal job aligning meetings for us with various attendees and delegates. The entire event was well-organized and very professional and we met with some really key people in the digital marketing industry in Southeast Asia. Many speakers shared insightful keynotes on trends, technologies and strategies in the e-commerce space. We all felt that the 2-day conference is a highly valuable opportunity for companies to showcase their expertise in the industry and to network.
  • Steven Liew, Associate General Counsel & Head of Government Relations - Asia Pacific eBay - Congratulations on a successful Asia E-Commerce Conference! It was a very well-run event with plenty of great speakers and fantastic networking opportunities. Keep up the good work and I hope to see more Asia E-Commerce Conferences in the coming years.
  • Kelferd Hor, MyDeal - I am glad to participate in 3rd Asia eCommerce Conference 2013. It gave us the latest updates about the e-commerce industry, thus it is good for business networking with people within the industry.
  • Daryl Lau, Offgamers - A highly recommended conference for all who are involved in eCommerce in Asia either directly or indirectly.
  • Winnie Chen, Group Chief Marketing Officer Asian Room Service Sdn Bhd, BIG Retail Ltd - Great job for the 4th year running organizing the conference. Hope to see the bigger and better agenda, speakers and networking opportunity in future.
  • Giulio Xiloyannis, Managing Director at Zalora Malaysia - The conference was by far a success, it gave me not only the chance of sharing the Zalora.com.my's experience with entrepreneurs and industry experts but also the opportunity to meet other fellow experts in e-commerce to share their experiences. Definitely an event that should be repeated year after year!

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